Whether you’re an up-and-coming food photographer or an experienced professional, curating a branded portfolio can be a daunting task. For those just starting out, you may feel overwhelmed at the thought of collecting enough work to show potential clients you’ve got what it takes. And if you’re experienced, you may find yourself sorting through endless […]

Sometimes all-inclusive services are great! Vacation packages, resorts, cruises—let’s go! But even those come with limitations. You must choose from selected dining spots, drink options, and group activities. If you go beyond what’s covered in the “all-inclusive” package, the add-ons add up fast! You have to choose what you want from your experience: a pretty […]

We’ve all been there: you submit a service inquiry online and get radio silence back. The fault totally lies on the business for not getting back to you, but let’s look at another angle for a moment: If you were a service provider and received an inquiry with only a first name and email address, […]

When starting a commercial photography project, most clients want to have a ballpark idea of how long their project will take. Should they estimate an entire week or just a day? Understandably, you want to get the most bang for your buck. And fortunately, we can accomplish quite a bit in just a day with […]

For those who aren’t in my niche, I usually get some blank looks when I tell people that I’m a product photographer. Sometimes, I even get puzzled expressions from fellow creatives or marketing professionals. I get it. The title is a bit broad—mostly because a product can be almost anything. So, whether you’re in the […]

If you’re not in it every day, it’s hard to know how much to budget for your commercial photography or advertising project. I get quite a few inquiries from people who know what they want, but they’re unsure of all of that goes into a commercial photoshoot and the costs associated with it. So, here’s […]

On the fence about whether or not you need a professional model? If your product is something that people can eat, use, or wear (which just about covers everything), you should consider using hand models or other professional models in some of your marketing material. Here’s why: 5 Reasons to Use Professional Models + Hand […]

As a commercial photographer who loves photographing food, I tend to dabble in food styling (amateurly). Trying new plating and food presentation techniques is a creative process that I find both challenging and inspirational. The methods I discover while photographing food play into other types of photoshoots I do. Like me, most marketing professionals have […]

Is it time to update your product photos? Or maybe you’re going through a big rebrand. Designing images that speak to your brand’s mission, values, and aesthetic should be a crucial part of your marketing strategy. Exceptional food and product photography is a must if you sell a physical product. With so much shopping happening […]

As a Los Angeles food and product photographer, my services fall under the B2B category. I partner with businesses to help them elevate and personify their brand through branded imagery. I often find that I can relate to my clients on so many levels: We all have businesses or services we’re trying to promote; we […]