Can you imagine spending hours putting effort, creativity, and care into a project only to have someone take the credit right out from under you? They claim it as their own, share it with others, and you never get a second glance. Many professional marketing creatives passionately put all they have into each project and […]

Whether this is you’re a first-time “brander” with a new business or you’re a seasoned pro in the middle of rebranding, the marketing game has drastically changed over the last ten years. Not so long ago, most branding efforts went into the logo, website, products, and print materials. But now, there are many more platforms […]

They say you can never have too much of a good thing, but we all know there are exceptions. Like how too much dessert makes you sick. Or, how too many options make it hard to choose. Now, with Instagram, Pinterest, and digital marketing everywhere you look, it can feel a bit overwhelming to zero […]

Sometimes, it can be difficult for artists to branch out and partner up with fellow creatives. The hesitation may stem from a lack of trust and healthy fear that someone might steal your ideas (because that happens). Or, maybe you prefer to work alone in your creative space without others butting in or derailing your […]

Is it time to update your product photos? Or maybe you’re going through a big rebrand. Designing images that speak to your brand’s mission, values, and aesthetic should be a crucial part of your marketing strategy. Exceptional food and product photography is a must if you sell a physical product. With so much shopping happening […]

The truth is, video catches eyes. (You have to admit: this drizzle is pretty mesmerizing, right?) Stop-motion GIFs and animated clips are incredibly popular right now, and they’re almost a necessity if you want to step up your Instagram game. Instagram is trending toward much more video content. Having a balance of still shots and […]

Have you ever watched a food commercial that made you immediately crave what they were advertising, even though you aren’t—or weren’t—hungry? That’s the wizardry of a food stylist! And you need one if you sell, bake, or cook a food product. As a Los Angeles food photographer, I thought I’d share a few tips on […]

As a Los Angeles food and product photographer, my services fall under the B2B category. I partner with businesses to help them elevate and personify their brand through branded imagery. I often find that I can relate to my clients on so many levels: We all have businesses or services we’re trying to promote; we […]

Whew! Do you find it hard to keep cranking out engaging social media content? Sometimes, the task feels so daunting that I end up forgoing the post for the day. I don’t want to just throw useless content out there. I want to provide helpful, interesting, and authentic content that will resonate with my readers […]

You have your product, you’ve set the brand, now you just need some beautifully branded food or product photos to draw the attention you deserve. Need a little inspiration for your brand’s shoot? Here are 7 of my top tips for picking perfect photography props. 1. Define the Overall Mood. First, you’ll need to set […]