Sometimes all-inclusive services are great! Vacation packages, resorts, cruises—let’s go! But even those come with limitations. You must choose from selected dining spots, drink options, and group activities. If you go beyond what’s covered in the “all-inclusive” package, the add-ons add up fast! You have to choose what you want from your experience: a pretty […]

If you’re a small business, most likely you’re bombarded with ads and emails promising easy ways to double your clients or customers. And I hate to say it, but if it sounds too good to be true, it probably is. As a fellow creative and small business owner, I know that growth requires hard work, […]

We’ve all been there: you submit a service inquiry online and get radio silence back. The fault totally lies on the business for not getting back to you, but let’s look at another angle for a moment: If you were a service provider and received an inquiry with only a first name and email address, […]

When starting a commercial photography project, most clients want to have a ballpark idea of how long their project will take. Should they estimate an entire week or just a day? Understandably, you want to get the most bang for your buck. And fortunately, we can accomplish quite a bit in just a day with […]

Food photography is the best photography! And also the worst…it always makes me hungry. But if you’re in the food industry, that’s a good thing! Are you putting together images for your menu, marketing materials, social media, advertisements, website, or product labels? Here are some of the top food photography trends for 2022. Plus, I’ll […]

Digital marketing trends come and go. What works for one brand may not work for another. But if you’re looking to revamp your marketing strategy, consider building upon these 6 fundamental concepts that will work for any brand. 6 Digital Marketing Trends You Need to Know  1. Prioritize Authenticity First and foremost, people are so […]

Advertising photography involves creating visual content—images, clips, gifs, etc.—with the intention to advertise or sell a product or service. In short, you’re using photography to sell something, whether that be a product or a service. Examples of Advertising Photography Most likely, you see hundreds of examples of commercial photography every day. If you come across an […]

Commercial photographers aren’t one-size-fits-all—and that’s a good thing! It’s easier to find what you’re looking for when you can refine your search by style. You just have to know how look. Finding the right commercial photographer for your brand and project is crucial to getting the results you want. Here are my top recommendations on […]

By now, those who own any kind of business and promote it online are aware of SEO—or search engine optimization. But, it’s easy to get overwhelmed with the ins and outs of how to best optimize your content. Basically, you want to make sure that your content is not only recognized and indexed by search […]

I’ve had a few clients recently reach out needing product images for their brand, but they aren’t sure what types of product images they need. If you find yourself in the same boat, here’s a handy breakdown of the most common types of product images brands need for digital advertising. Learn more about hero images, […]