Whether you’re an up-and-coming food photographer or an experienced professional, curating a branded portfolio can be a daunting task. For those just starting out, you may feel overwhelmed at the thought of collecting enough work to show potential clients you’ve got what it takes. And if you’re experienced, you may find yourself sorting through endless […]

Sometimes all-inclusive services are great! Vacation packages, resorts, cruises—let’s go! But even those come with limitations. You must choose from selected dining spots, drink options, and group activities. If you go beyond what’s covered in the “all-inclusive” package, the add-ons add up fast! You have to choose what you want from your experience: a pretty […]

If you’re a small business, most likely you’re bombarded with ads and emails promising easy ways to double your clients or customers. And I hate to say it, but if it sounds too good to be true, it probably is. As a fellow creative and small business owner, I know that growth requires hard work, […]

Food photography is the best photography! And also the worst…it always makes me hungry. But if you’re in the food industry, that’s a good thing! Are you putting together images for your menu, marketing materials, social media, advertisements, website, or product labels? Here are some of the top food photography trends for 2022. Plus, I’ll […]

Digital marketing trends come and go. What works for one brand may not work for another. But if you’re looking to revamp your marketing strategy, consider building upon these 6 fundamental concepts that will work for any brand. 6 Digital Marketing Trends You Need to Know  1. Prioritize Authenticity First and foremost, people are so […]

Advertising photography involves creating visual content—images, clips, gifs, etc.—with the intention to advertise or sell a product or service. In short, you’re using photography to sell something, whether that be a product or a service. Examples of Advertising Photography Most likely, you see hundreds of examples of commercial photography every day. If you come across an […]

For those who aren’t in my niche, I usually get some blank looks when I tell people that I’m a product photographer. Sometimes, I even get puzzled expressions from fellow creatives or marketing professionals. I get it. The title is a bit broad—mostly because a product can be almost anything. So, whether you’re in the […]

First, this post is not just for photographers! Anyone with a service-based business needs to have a well-worded, comprehensive contract or agreement. Even part-time photographers who provide services to friends and family now and then can benefit from a photography contract. Contracts—as scary as they may sound—are essential to your business because they:  clearly outline […]

On the fence about whether or not you need a professional model? If your product is something that people can eat, use, or wear (which just about covers everything), you should consider using hand models or other professional models in some of your marketing material. Here’s why: 5 Reasons to Use Professional Models + Hand […]

Specialty photographers, such as food and product photographers, have invested quite a bit of time, energy, and practice to achieve their artistic finesse. It’s often well worth the money to hire a professional photographer who specializes in the type of photography you need. Sometimes, a one-stop shop is great! Like when you go into Target […]