The goal of every marketing strategy is to get people to engage with your brand. Before you can make a pitch, you need people to see you. Get their attention with fun and visually-appealing GIFs and stop-motion clips. Use animated GIFs to provide context, show texture and detail, and display your brand and product’s quality. […]

In this digital age, marketing efforts span across various media outlets: websites, social media, advertisements, print and promotional materials, product labels, and more. As long as you have quality content and images, you’re good to go, right? Not quite (but way to go if you have those two aspects nailed down – that’s a huge […]

With everything online these days, it’s challenging to rise above the noise and get noticed. Even with a great product or service and years of experience under your belt, it’s easy to get lost among others trying to do the same. Maybe you’re an entrepreneur navigating the startup process, a small business owner vying for […]

Struggling to get those creative juices flowing when it comes to design concepts for your brand? As a product and branding photographer, my biggest recommendation would be to take it one piece at a time. A masterpiece often comes together gradually and organically. Here are a few secret tips on how to build eye-catching design […]

Once you have your product images in hand, it’s tempting to go show them all off on social media – and you can! – but there are many other great ideas for repurposing images and incorporating them into your marketing strategy as well. I’m all about recycling. The more ways you can use a photo, […]

These days, you can get just about anything on the fly–DoorDash dinners, gadgets from Amazon, your favorite shows… However, some things deserve some extra time and attention. There’s a reason people invest in professional branding photography instead of using free stock images. They’re just better. Like you, your customers notice good quality when they see […]

No one likes a copycat. It’s just not cool. Not to mention that copyright infringement is illegal. However, sometimes the most well-meaning people unintentionally blur the lines of copyright violation. Even if you’re just looking for inspiration and do not use another artist’s images directly, you could be at risk for infringement if your photos/logo […]

With so many online marketplaces available, how do you know which one is right for you? First, figure out which niche or industry your brand falls under, and then pick the eCommerce marketplace that best fits your products. Find the Right Online Marketplace to Sell Your Products:   Whole Foods Market through Amazon Foodies, Nutritionists, […]

When it comes to marketing, you want to invest in the best your budget can buy. But where’s the best place to start when selecting your team of professionals? Remote work is the new normal – you can hire people from anywhere to do almost any job! With so many talented branding gurus out there, […]

When you hear “content marketing,” you probably think about copy. With many businesses taking a hard turn toward e-commerce and online sales, brands must crank out more content than ever. But words can seem lifeless without imagery. Great content deserves great images to pair with it – the two are a powerful marketing duo! Here […]