Have you ever watched a food commercial that made you immediately crave what they were advertising, even though you aren’t—or weren’t—hungry? That’s the wizardry of a food stylist! And you need one if you sell, bake, or cook a food product. As a Los Angeles food photographer, I thought I’d share a few tips on […]

You have your product, you’ve set the brand, now you just need some beautifully branded food or product photos to draw the attention you deserve. Need a little inspiration for your brand’s shoot? Here are 7 of my top tips for picking perfect photography props. 1. Define the Overall Mood. First, you’ll need to set […]

It’s hard to evoke feelings or initiate a connection through an image of a lone product on a white background. And while I know those clean and crisp images are necessary at times, it’s okay to explore out of that box, too (pardon the pun). Product photography doesn’t have to be boring! As an LA […]

As an LA product photographer and Earth lovin’ gal, I’m all about recycling! And I’m not just talking about recycling paper and plastic for the planet (although we should do that, too 😉). In this post, I’m want to highlight the importance of recycling your images. That way, you get the most out of your […]

Commercial photography involves so much more than taking a few creative photos of a product. There’s quite a bit of planning, designing, creating, and editing that goes on behind the scenes as well (check out the process here.) Before diving into a shoot, consider putting together a photography treatment for the project. I promise you’ll […]

The goal of every marketing strategy is to get people to engage with your brand. Before you can make a pitch, you need people to see you. Get their attention with fun and visually-appealing GIFs and stop-motion clips. Use animated GIFs to provide context, show texture and detail, and display your brand and product’s quality. […]

In this digital age, marketing efforts span across various media outlets: websites, social media, advertisements, print and promotional materials, product labels, and more. As long as you have quality content and images, you’re good to go, right? Not quite (but way to go if you have those two aspects nailed down – that’s a huge […]

With everything online these days, it’s challenging to rise above the noise and get noticed. Even with a great product or service and years of experience under your belt, it’s easy to get lost among others trying to do the same. Maybe you’re an entrepreneur navigating the startup process, a small business owner vying for […]

Struggling to get those creative juices flowing when it comes to design concepts for your brand? As a product and branding photographer, my biggest recommendation would be to take it one piece at a time. A masterpiece often comes together gradually and organically. Here are a few secret tips on how to build eye-catching design […]

Once you have your product images in hand, it’s tempting to go show them all off on social media – and you can! – but there are many other great ideas for repurposing images and incorporating them into your marketing strategy as well. I’m all about recycling. The more ways you can use a photo, […]