Food photography is the best photography! And also the worst…it always makes me hungry. But if you’re in the food industry, that’s a good thing! Are you putting together images for your menu, marketing materials, social media, advertisements, website, or product labels? Here are some of the top food photography trends for 2022. Plus, I’ll […]

Digital marketing trends come and go. What works for one brand may not work for another. But if you’re looking to revamp your marketing strategy, consider building upon these 6 fundamental concepts that will work for any brand. 6 Digital Marketing Trends You Need to Know  1. Prioritize Authenticity First and foremost, people are so […]

Advertising photography involves creating visual content—images, clips, gifs, etc.—with the intention to advertise or sell a product or service. In short, you’re using photography to sell something, whether that be a product or a service. Examples of Advertising Photography Most likely, you see hundreds of examples of commercial photography every day. If you come across an […]

For those who aren’t in my niche, I usually get some blank looks when I tell people that I’m a product photographer. Sometimes, I even get puzzled expressions from fellow creatives or marketing professionals. I get it. The title is a bit broad—mostly because a product can be almost anything. So, whether you’re in the […]

First, this post is not just for photographers! Anyone with a service-based business needs to have a well-worded, comprehensive contract or agreement. Even part-time photographers who provide services to friends and family now and then can benefit from a photography contract. Contracts—as scary as they may sound—are essential to your business because they:  clearly outline […]

On the fence about whether or not you need a professional model? If your product is something that people can eat, use, or wear (which just about covers everything), you should consider using hand models or other professional models in some of your marketing material. Here’s why: 5 Reasons to Use Professional Models + Hand […]

Specialty photographers, such as food and product photographers, have invested quite a bit of time, energy, and practice to achieve their artistic finesse. It’s often well worth the money to hire a professional photographer who specializes in the type of photography you need. Sometimes, a one-stop shop is great! Like when you go into Target […]

Spontaneity is great for new adventures, road trips, and date nights. But it’s not so great for your visual marketing strategy. Here a few reasons to know what types of images you need and how you’ll use them before booking your food or product photographer (plus a few tips on how to narrow down your […]

You’ve nailed down the final pieces of your project, set up your inspiration board, submitted your creative brief, and you’re ready to get the show on the road! After booking a commercial photoshoot, I know how eager you are to get those images in your hands—or on your labels. But it’s imperative that we put […]

As a commercial photographer who loves photographing food, I tend to dabble in food styling (amateurly). Trying new plating and food presentation techniques is a creative process that I find both challenging and inspirational. The methods I discover while photographing food play into other types of photoshoots I do. Like me, most marketing professionals have […]