When starting a commercial photography project, most clients want to have a ballpark idea of how long their project will take. Should they estimate an entire week or just a day? Understandably, you want to get the most bang for your buck. And fortunately, we can accomplish quite a bit in just a day with […]

Advertising photography involves creating visual content—images, clips, gifs, etc.—with the intention to advertise or sell a product or service. In short, you’re using photography to sell something, whether that be a product or a service. Examples of Advertising Photography Most likely, you see hundreds of examples of commercial photography every day. If you come across an […]

Commercial photographers aren’t one-size-fits-all—and that’s a good thing! It’s easier to find what you’re looking for when you can refine your search by style. You just have to know how look. Finding the right commercial photographer for your brand and project is crucial to getting the results you want. Here are my top recommendations on […]

By now, those who own any kind of business and promote it online are aware of SEO—or search engine optimization. But, it’s easy to get overwhelmed with the ins and outs of how to best optimize your content. Basically, you want to make sure that your content is not only recognized and indexed by search […]

I’ve had a few clients recently reach out needing product images for their brand, but they aren’t sure what types of product images they need. If you find yourself in the same boat, here’s a handy breakdown of the most common types of product images brands need for digital advertising. Learn more about hero images, […]

For those who aren’t in my niche, I usually get some blank looks when I tell people that I’m a product photographer. Sometimes, I even get puzzled expressions from fellow creatives or marketing professionals. I get it. The title is a bit broad—mostly because a product can be almost anything. So, whether you’re in the […]

First, this post is not just for photographers! Anyone with a service-based business needs to have a well-worded, comprehensive contract or agreement. Even part-time photographers who provide services to friends and family now and then can benefit from a photography contract. Contracts—as scary as they may sound—are essential to your business because they:  clearly outline […]

If you’re not in it every day, it’s hard to know how much to budget for your commercial photography or advertising project. I get quite a few inquiries from people who know what they want, but they’re unsure of all of that goes into a commercial photoshoot and the costs associated with it. So, here’s […]

Motion clips are great to add to your advertising arsenal…if done correctly. You can’t just pop any little clip in any spot and expect it to perform. However, if you strategically utilize stop-motion clips and GIF movement into your ads, you’ll probably find that they perform well and add that needed spark to your marketing […]

On the fence about whether or not you need a professional model? If your product is something that people can eat, use, or wear (which just about covers everything), you should consider using hand models or other professional models in some of your marketing material. Here’s why: 5 Reasons to Use Professional Models + Hand […]