As an LA product photographer and Earth lovin’ gal, I’m all about recycling! And I’m not just talking about recycling paper and plastic for the planet (although we should do that, too 😉). In this post, I’m want to highlight the importance of recycling your images. That way, you get the most out of your […]

Commercial photography involves so much more than taking a few creative photos of a product. There’s quite a bit of planning, designing, creating, and editing that goes on behind the scenes as well (check out the process here.) Before diving into a shoot, consider putting together a photography treatment for the project. I promise you’ll […]

With everything online these days, it’s challenging to rise above the noise and get noticed. Even with a great product or service and years of experience under your belt, it’s easy to get lost among others trying to do the same. Maybe you’re an entrepreneur navigating the startup process, a small business owner vying for […]

Once you have your product images in hand, it’s tempting to go show them all off on social media – and you can! – but there are many other great ideas for repurposing images and incorporating them into your marketing strategy as well. I’m all about recycling. The more ways you can use a photo, […]

These days, you can get just about anything on the fly–DoorDash dinners, gadgets from Amazon, your favorite shows… However, some things deserve some extra time and attention. There’s a reason people invest in professional branding photography instead of using free stock images. They’re just better. Like you, your customers notice good quality when they see […]

No one likes a copycat. It’s just not cool. Not to mention that copyright infringement is illegal. However, sometimes the most well-meaning people unintentionally blur the lines of copyright violation. Even if you’re just looking for inspiration and do not use another artist’s images directly, you could be at risk for infringement if your photos/logo […]

With so many online marketplaces available, how do you know which one is right for you? First, figure out which niche or industry your brand falls under, and then pick the eCommerce marketplace that best fits your products. Find the Right Online Marketplace to Sell Your Products:   Whole Foods Market through Amazon Foodies, Nutritionists, […]

While I would love to have Professor X’s telepathic abilities (sans the creepy mind control), the truth is I need just a bit of guidance to nail your brand image and deliver the eye-catching photos you deserve. But don’t worry, it doesn’t require toooooo much effort on your part. All I need is a handy […]

When it comes to marketing, you want to invest in the best your budget can buy. But where’s the best place to start when selecting your team of professionals? Remote work is the new normal – you can hire people from anywhere to do almost any job! With so many talented branding gurus out there, […]

When you hear “content marketing,” you probably think about copy. With many businesses taking a hard turn toward e-commerce and online sales, brands must crank out more content than ever. But words can seem lifeless without imagery. Great content deserves great images to pair with it – the two are a powerful marketing duo! Here […]