Can you imagine spending hours putting effort, creativity, and care into a project only to have someone take the credit right out from under you? They claim it as their own, share it with others, and you never get a second glance. Many professional marketing creatives passionately put all they have into each project and […]

Whether this is you’re a first-time “brander” with a new business or you’re a seasoned pro in the middle of rebranding, the marketing game has drastically changed over the last ten years. Not so long ago, most branding efforts went into the logo, website, products, and print materials. But now, there are many more platforms […]

They say you can never have too much of a good thing, but we all know there are exceptions. Like how too much dessert makes you sick. Or, how too many options make it hard to choose. Now, with Instagram, Pinterest, and digital marketing everywhere you look, it can feel a bit overwhelming to zero […]

When creating marketing material for food or products, more goes into it than you may think. You need far more than a camera, photography equipment, and the product itself for some large-scale projects. This post will look inside two types of commercial production jobs: large productions and small crew remote shoots. Whether you’re the photographer, […]

Sometimes, it can be difficult for artists to branch out and partner up with fellow creatives. The hesitation may stem from a lack of trust and healthy fear that someone might steal your ideas (because that happens). Or, maybe you prefer to work alone in your creative space without others butting in or derailing your […]

The truth is, video catches eyes. (You have to admit: this drizzle is pretty mesmerizing, right?) Stop-motion GIFs and animated clips are incredibly popular right now, and they’re almost a necessity if you want to step up your Instagram game. Instagram is trending toward much more video content. Having a balance of still shots and […]

Partnering with a product stylist and photographer is an investment that keeps going. It’s important to stay fresh and relevant when promoting your products or services. But, that doesn’t mean that you can’t repurpose or rework your images into multiple marketing efforts. Here are 7 ways to repurpose content to get the most out of […]

As an LA product photographer and Earth lovin’ gal, I’m all about recycling! And I’m not just talking about recycling paper and plastic for the planet (although we should do that, too 😉). In this post, I’m want to highlight the importance of recycling your images. That way, you get the most out of your […]

Commercial photography involves so much more than taking a few creative photos of a product. There’s quite a bit of planning, designing, creating, and editing that goes on behind the scenes as well (check out the process here.) Before diving into a shoot, consider putting together a photography treatment for the project. I promise you’ll […]

With everything online these days, it’s challenging to rise above the noise and get noticed. Even with a great product or service and years of experience under your belt, it’s easy to get lost among others trying to do the same. Maybe you’re an entrepreneur navigating the startup process, a small business owner vying for […]