You have your product, you’ve set the brand, now you just need some beautifully branded food or product photos to draw the attention you deserve. Need a little inspiration for your brand’s shoot? Here are 7 of my top tips for picking perfect photography props. 1. Define the Overall Mood. First, you’ll need to set […]

As an LA product photographer and Earth lovin’ gal, I’m all about recycling! And I’m not just talking about recycling paper and plastic for the planet (although we should do that, too 😉). In this post, I’m want to highlight the importance of recycling your images. That way, you get the most out of your […]

Commercial photography involves so much more than taking a few creative photos of a product. There’s quite a bit of planning, designing, creating, and editing that goes on behind the scenes as well (check out the process here.) Before diving into a shoot, consider putting together a photography treatment for the project. I promise you’ll […]

In this digital age, marketing efforts span across various media outlets: websites, social media, advertisements, print and promotional materials, product labels, and more. As long as you have quality content and images, you’re good to go, right? Not quite (but way to go if you have those two aspects nailed down – that’s a huge […]

Once you have your product images in hand, it’s tempting to go show them all off on social media – and you can! – but there are many other great ideas for repurposing images and incorporating them into your marketing strategy as well. I’m all about recycling. The more ways you can use a photo, […]

No one likes a copycat. It’s just not cool. Not to mention that copyright infringement is illegal. However, sometimes the most well-meaning people unintentionally blur the lines of copyright violation. Even if you’re just looking for inspiration and do not use another artist’s images directly, you could be at risk for infringement if your photos/logo […]

While I would love to have Professor X’s telepathic abilities (sans the creepy mind control), the truth is I need just a bit of guidance to nail your brand image and deliver the eye-catching photos you deserve. But don’t worry, it doesn’t require toooooo much effort on your part. All I need is a handy […]

When it comes to marketing, you want to invest in the best your budget can buy. But where’s the best place to start when selecting your team of professionals? Remote work is the new normal – you can hire people from anywhere to do almost any job! With so many talented branding gurus out there, […]

Maybe you’ve been attempting your own professional images with the latest iPhone camera and some really good lighting. So far, you’ve been able to handle product marketing yourself. But now, online presence is more important than ever with so much business going digital. To get ahead of the competition, you need more content and more […]

Have you ever found yourself mindlessly scrolling through your social media feed when a photograph caught your eye? Maybe the post wasn’t even relevant to you, but the imagery begged your attention. If you’d love some of those scroll-stopping photos for your own business, this post is for you! Whether you’re the one taking the […]