When starting a commercial photography project, most clients want to have a ballpark idea of how long their project will take. Should they estimate an entire week or just a day? Understandably, you want to get the most bang for your buck. And fortunately, we can accomplish quite a bit in just a day with […]

Digital marketing trends come and go. What works for one brand may not work for another. But if you’re looking to revamp your marketing strategy, consider building upon these 6 fundamental concepts that will work for any brand. 6 Digital Marketing Trends You Need to Know  1. Prioritize Authenticity First and foremost, people are so […]

Advertising photography involves creating visual content—images, clips, gifs, etc.—with the intention to advertise or sell a product or service. In short, you’re using photography to sell something, whether that be a product or a service. Examples of Advertising Photography Most likely, you see hundreds of examples of commercial photography every day. If you come across an […]

I’ve had a few clients recently reach out needing product images for their brand, but they aren’t sure what types of product images they need. If you find yourself in the same boat, here’s a handy breakdown of the most common types of product images brands need for digital advertising. Learn more about hero images, […]

For those who aren’t in my niche, I usually get some blank looks when I tell people that I’m a product photographer. Sometimes, I even get puzzled expressions from fellow creatives or marketing professionals. I get it. The title is a bit broad—mostly because a product can be almost anything. So, whether you’re in the […]

First, this post is not just for photographers! Anyone with a service-based business needs to have a well-worded, comprehensive contract or agreement. Even part-time photographers who provide services to friends and family now and then can benefit from a photography contract. Contracts—as scary as they may sound—are essential to your business because they:  clearly outline […]

Motion clips are great to add to your advertising arsenal…if done correctly. You can’t just pop any little clip in any spot and expect it to perform. However, if you strategically utilize stop-motion clips and GIF movement into your ads, you’ll probably find that they perform well and add that needed spark to your marketing […]

On the fence about whether or not you need a professional model? If your product is something that people can eat, use, or wear (which just about covers everything), you should consider using hand models or other professional models in some of your marketing material. Here’s why: 5 Reasons to Use Professional Models + Hand […]

If you’re in commercial photography or videography, fine-tuning your treatment process is crucial. As clients search for the perfect professional for their project, making the best first impression is key to landing the job. Plus, if they love what they see, they may be willing to pay more for it. Your treatment backs up your […]

Specialty photographers, such as food and product photographers, have invested quite a bit of time, energy, and practice to achieve their artistic finesse. It’s often well worth the money to hire a professional photographer who specializes in the type of photography you need. Sometimes, a one-stop shop is great! Like when you go into Target […]