For those who aren’t in my niche, I usually get some blank looks when I tell people that I’m a product photographer. Sometimes, I even get puzzled expressions from fellow creatives or marketing professionals. I get it. The title is a bit broad—mostly because a product can be almost anything. So, whether you’re in the […]

If you’re not in it every day, it’s hard to know how much to budget for your commercial photography or advertising project. I get quite a few inquiries from people who know what they want, but they’re unsure of all of that goes into a commercial photoshoot and the costs associated with it. So, here’s […]

Specialty photographers, such as food and product photographers, have invested quite a bit of time, energy, and practice to achieve their artistic finesse. It’s often well worth the money to hire a professional photographer who specializes in the type of photography you need. Sometimes, a one-stop shop is great! Like when you go into Target […]

Spontaneity is great for new adventures, road trips, and date nights. But it’s not so great for your visual marketing strategy. Here a few reasons to know what types of images you need and how you’ll use them before booking your food or product photographer (plus a few tips on how to narrow down your […]

Can you imagine spending hours putting effort, creativity, and care into a project only to have someone take the credit right out from under you? They claim it as their own, share it with others, and you never get a second glance. Many professional marketing creatives passionately put all they have into each project and […]

Whether this is you’re a first-time “brander” with a new business or you’re a seasoned pro in the middle of rebranding, the marketing game has drastically changed over the last ten years. Not so long ago, most branding efforts went into the logo, website, products, and print materials. But now, there are many more platforms […]

Digital marketing is booming, and it can be challenging to find a way to make your brand stand out among the rest. Instead of copying what everyone else is doing, try something different! Sometimes, simplicity is the way to go. When everyone else is charging hard after complex designs, try surprising your audience with a […]

Partnering with a product stylist and photographer is an investment that keeps going. It’s important to stay fresh and relevant when promoting your products or services. But, that doesn’t mean that you can’t repurpose or rework your images into multiple marketing efforts. Here are 7 ways to repurpose content to get the most out of […]

As a Los Angeles food and product photographer, my services fall under the B2B category. I partner with businesses to help them elevate and personify their brand through branded imagery. I often find that I can relate to my clients on so many levels: We all have businesses or services we’re trying to promote; we […]

Whew! Do you find it hard to keep cranking out engaging social media content? Sometimes, the task feels so daunting that I end up forgoing the post for the day. I don’t want to just throw useless content out there. I want to provide helpful, interesting, and authentic content that will resonate with my readers […]