Partnering with a product stylist and photographer is an investment that keeps going. It’s important to stay fresh and relevant when promoting your products or services. But, that doesn’t mean that you can’t repurpose or rework your images into multiple marketing efforts. Here are 7 ways to repurpose content to get the most out of your investment:
7 Ways to Repurpose Content & Diversify Your Marketing Efforts
1. Email Promotion
First, you can repurpose content into your email promotions. Email is one of the best ways to stay in touch with inquiring or loyal customers. A few types of marketing emails include:
- Welcome Emails
- New Member Discounts
- Sales & Savings Events
- One-Time Offers
- Lead Nurturing Emails (Drip Series)
- Transaction Emails
- Re-Engagement & Follow-Up Emails
- Brand Story or “Our Why” Emails
Emails with eye-catching images do better than content-only messages. Use your branded product images in the emails you send.
2. Blog Features
Additionally, you can use consistent brand messaging and branded images or clips on your blog. To get even more traction and brand awareness, reach out to industry partners (not competitors), and offer to write a guest blog for them. It’s a win-win for both of you. Be sure to use your brand messaging and images there as well.
3. Marketing Campaigns
Incorporate your brand messaging, images, and clips into your marketing campaigns to build brand consistency and recognition. It’s actually important to keep using your branded images so that your brand is recognizable and memorable—you want your audience to identify and recall your brand and products easily.
If you swap out your messaging and images too often, your brand doesn’t “stick” as well. For example, check out Mauna Loa’s beautifully bold and branded Insta feed. After seeing their photos all together in a grid, it’s easy to recall their brand colors. Familiar images reinforce memories—check out on these fascinating articles by SH!FT and Psychology Today about the power of using imagery for learning. It translates to marketing as well!
4. Special Events
Repurpose content and use your bold signature images for digital or print banners and signs to promote your company’s special events. Images and branded content work wonders for engagement.
5. Giveaways & Contests
Similarly, use your branded content to increase involvement in giveaways and contests. If you’re doing a social media giveaway or contest, branded pictures and clips are a must! Otherwise, they’ll get swept away in all of the other visually entertaining content out there. Consider using stop-motion clips and videos, especially on Instagram and TikTok.
6. Web Ads
Can you recall any content-only ads off the top of your head? Probably not. Branded ads are essential for drawing the eye and enticing people to read or click on advertisements. Your brand photos are perfect for Google, Facebook, and Instagram ads! In fact, your brand seems more reputable and legitimate if you use quality, professional brand images consistently as opposed to mismatched photos or stock photos.
7. Marketing Copy (website, digital, & print material)
And finally, you can repurpose content throughout your marketing copy. Whether you publish content on your website, social media, or print materials, copy paired with images outperforms text-only marketing efforts. High-quality images take your copy over the top and give it that edge you’re looking for!
Branded Images & Clips from Lindsay Kreighbaum Photography
Need help creating branded content? I’d love to help! Get in touch with me today to start planning your branding photo session.
Lindsay is a Los Angeles-based food, product, and commercial photographer. She specializes in Still Product & Food Photography, Lifestyle & Portrait Photography, Stop Motion, and Food Styling. Connect with her HERE for product marketing!