On the fence about whether or not you need a professional model? If your product is something that people can eat, use, or wear (which just about covers everything), you should consider using hand models or other professional models in some of your marketing material. Here’s why: 5 Reasons to Use Professional Models + Hand […]

If you’re in commercial photography or videography, fine-tuning your treatment process is crucial. As clients search for the perfect professional for their project, making the best first impression is key to landing the job. Plus, if they love what they see, they may be willing to pay more for it. Your treatment backs up your […]

Specialty photographers, such as food and product photographers, have invested quite a bit of time, energy, and practice to achieve their artistic finesse. It’s often well worth the money to hire a professional photographer who specializes in the type of photography you need. Sometimes, a one-stop shop is great! Like when you go into Target […]

Spontaneity is great for new adventures, road trips, and date nights. But it’s not so great for your visual marketing strategy. Here a few reasons to know what types of images you need and how you’ll use them before booking your food or product photographer (plus a few tips on how to narrow down your […]