When starting a commercial photography project, most clients want to have a ballpark idea of how long their project will take. Should they estimate an entire week or just a day? Understandably, you want to get the most bang for your buck. And fortunately, we can accomplish quite a bit in just a day with […]

Advertising photography involves creating visual content—images, clips, gifs, etc.—with the intention to advertise or sell a product or service. In short, you’re using photography to sell something, whether that be a product or a service. Examples of Advertising Photography Most likely, you see hundreds of examples of commercial photography every day. If you come across an […]

Commercial photographers aren’t one-size-fits-all—and that’s a good thing! It’s easier to find what you’re looking for when you can refine your search by style. You just have to know how look. Finding the right commercial photographer for your brand and project is crucial to getting the results you want. Here are my top recommendations on […]

By now, those who own any kind of business and promote it online are aware of SEO—or search engine optimization. But, it’s easy to get overwhelmed with the ins and outs of how to best optimize your content. Basically, you want to make sure that your content is not only recognized and indexed by search […]

If you’re not in it every day, it’s hard to know how much to budget for your commercial photography or advertising project. I get quite a few inquiries from people who know what they want, but they’re unsure of all of that goes into a commercial photoshoot and the costs associated with it. So, here’s […]

On the fence about whether or not you need a professional model? If your product is something that people can eat, use, or wear (which just about covers everything), you should consider using hand models or other professional models in some of your marketing material. Here’s why: 5 Reasons to Use Professional Models + Hand […]

Specialty photographers, such as food and product photographers, have invested quite a bit of time, energy, and practice to achieve their artistic finesse. It’s often well worth the money to hire a professional photographer who specializes in the type of photography you need. Sometimes, a one-stop shop is great! Like when you go into Target […]

Sometimes, it can be difficult for artists to branch out and partner up with fellow creatives. The hesitation may stem from a lack of trust and healthy fear that someone might steal your ideas (because that happens). Or, maybe you prefer to work alone in your creative space without others butting in or derailing your […]

As a Los Angeles food and product photographer, my services fall under the B2B category. I partner with businesses to help them elevate and personify their brand through branded imagery. I often find that I can relate to my clients on so many levels: We all have businesses or services we’re trying to promote; we […]

Whew! Do you find it hard to keep cranking out engaging social media content? Sometimes, the task feels so daunting that I end up forgoing the post for the day. I don’t want to just throw useless content out there. I want to provide helpful, interesting, and authentic content that will resonate with my readers […]