Spontaneity is great for new adventures, road trips, and date nights. But it’s not so great for your visual marketing strategy. Here a few reasons to know what types of images you need and how you’ll use them before booking your food or product photographer (plus a few tips on how to narrow down your […]

You’ve nailed down the final pieces of your project, set up your inspiration board, submitted your creative brief, and you’re ready to get the show on the road! After booking a commercial photoshoot, I know how eager you are to get those images in your hands—or on your labels. But it’s imperative that we put […]

As a commercial photographer who loves photographing food, I tend to dabble in food styling (amateurly). Trying new plating and food presentation techniques is a creative process that I find both challenging and inspirational. The methods I discover while photographing food play into other types of photoshoots I do. Like me, most marketing professionals have […]

I want to create branding magic for you—but I need your help! By sending a creative brief before your shoot, we can quickly get on the same page and get to work creating beautiful bold images that speak your brand and entice your audience. My goal is to make this process as easy and efficient […]

Can you imagine spending hours putting effort, creativity, and care into a project only to have someone take the credit right out from under you? They claim it as their own, share it with others, and you never get a second glance. Many professional marketing creatives passionately put all they have into each project and […]

They say you can never have too much of a good thing, but we all know there are exceptions. Like how too much dessert makes you sick. Or, how too many options make it hard to choose. Now, with Instagram, Pinterest, and digital marketing everywhere you look, it can feel a bit overwhelming to zero […]

When creating marketing material for food or products, more goes into it than you may think. You need far more than a camera, photography equipment, and the product itself for some large-scale projects. This post will look inside two types of commercial production jobs: large productions and small crew remote shoots. Whether you’re the photographer, […]

Sometimes, it can be difficult for artists to branch out and partner up with fellow creatives. The hesitation may stem from a lack of trust and healthy fear that someone might steal your ideas (because that happens). Or, maybe you prefer to work alone in your creative space without others butting in or derailing your […]

Digital marketing is booming, and it can be challenging to find a way to make your brand stand out among the rest. Instead of copying what everyone else is doing, try something different! Sometimes, simplicity is the way to go. When everyone else is charging hard after complex designs, try surprising your audience with a […]

Is it time to update your product photos? Or maybe you’re going through a big rebrand. Designing images that speak to your brand’s mission, values, and aesthetic should be a crucial part of your marketing strategy. Exceptional food and product photography is a must if you sell a physical product. With so much shopping happening […]