Once you have your product images in hand, it’s tempting to go show them all off on social media – and you can! – but there are many other great ideas for repurposing images and incorporating them into your marketing strategy as well. I’m all about recycling. The more ways you can use a photo, the better! And I keep that in mind when shooting your product, brand, or headshot images. My goal is for you to have versatile images that will work nicely for multiple marketing purposes.
To get your creative juices flowing, here are 6 ideas for repurposing your branding images:
1. Social Media
Use your scroll-stopping images to entice your followers to read and click. If you want more engagement on social media, consistently posting relevant photos is the way to go. However, leave some room for curiosity. Don’t post all of your images at once or give away all the info. Intrigue is a powerful marketing tool. Post just enough to catch their interest. Then, motivate viewers to take the next step by clicking to learn or see more. Sneak peeks are your best friend. (i.e., if you have five products or flavors, just post one at a time and use a call-to-action statement that encourages them to go to your site to see all options.)
I’ve talked about this before, but you’d be amazed by how many people forget to refresh their site regularly with updated images. Plus, publishing fresh content will make you more relevant in Google’s eyes, too. Again, don’t give it all away and flood your page with branding images. Select a few photos you want to feature, and save the rest for later.
Pair killer ad copy with a bold photo to make your ad steal the show from your competition, especially those who use text alone. Use your product or branding photos on Google, Facebook, and eCommerce sites, but choose wisely. For ads, go with a clean, bold image given the limited space and size specifications. You don’t want your image to look cluttered, cut off, or pixilated. Let me know where you plan to advertise during our planning session, and I can help design images that best fit the purpose.
4. Email Marketing
How many emails hit your inbox each day? Most of us feel flooded with messages, so it’s important to be at the top of your game when it comes to email marketing. Don’t let them trash it, or worse, hit unsubscribe! Once you’ve nailed your subject line (check out CoSchedule’s Headline Studio) and they’ve opened the email, you aren’t in just yet. You still need to get them to read and engage. Bold images that reflect your content will attract their attention more than a block of content. Not only do branded emails make you look professional and established, but they also demonstrate the form and function of your product or service.
Bonus Tip: The key to good content is not talking about yourself or your brand but rather how your product can make life better for your potential buyer or client. Every subject line and piece of content should point to how your product will fill a need or desire or solve a problem. Your images should reflect that messaging as well.
5. Print Material
Of course, you can also use your brand images in traditional print material: labels, menus, flyers and brochures, business cards, shop window decals, etc. But remember, a little goes a long way. In a nutshell, don’t dump all your images into one platform.
Need some more ideas for repurposing your images?
Find your inspiration in my portfolio.
Lindsay is a Los Angeles-based food, product, and commercial photographer. She specializes in Still Product & Food Photography, Lifestyle & Portrait Photography, Stop Motion, and Food Styling. Connect with her HERE for product marketing!