As an LA product photographer and Earth lovin’ gal, I’m all about recycling! And I’m not just talking about recycling paper and plastic for the planet (although we should do that, too 😉). In this post, I’m want to highlight the importance of recycling your images. That way, you get the most out of your investment. Plus, I’ll provide a few tips on how to repurpose your photos, too!
If you want to make the most of your marketing and branding budget, it’s important to strategize a bit. Contrary to popular belief, you don’t need one image per product. Instead, get creative! When it comes to branding, quality always wins over quantity. You don’t necessarily need more images—you need better images. And I’m here to help with that!
How to Repurpose Your Photos
Here are a few ways to minimize the number of images you need:
1. Group products together.
Grouping your products together is a great way to display all you have to offer. Instead of clicking through each product one by one on your site (which is too time-consuming for curious buyers who simply want an overview of your products), show off multiple products at one time. They can see the different flavors or options you have, and they look even better with a creative, eye-catching composition.
Don’t you just want to reach out and try one of these samples? As a bonus, they may look at the arrangement and buy several because they just can’t choose. Haven’t we all been there? “I’ll take one of each, please!”
2. Try different layouts.
Draw the eye with interesting and unique layouts. This is my forte as a product photographer! While you may be able to get a good basic product photo on your own, I can help provide that creative edge your brand needs. Let’s give your images a little oomph by changing up the layouts and playing with depth, color, and composition. These tend to be more versatile than a basic product image because the branded design looks better on your website, social media, and marketing materials. In contrast, you can only do so much with a picture of a single product.
3. Utilize gifs.
You aren’t limited to still images! Shake things up by utilizing gifs and stop-motion clips. They add just the right amount of movement to attract an audience wherever you choose to use them. The simplicity makes them easier to repurpose than a lengthy video.
5 Ways to Repurpose Your Images from an LA Product Photographer
Now that you have your images, it’s time to use them! Here are few ways you can repurpose and make the most out of your high-quality images:
- Pair your images with valuable and relevant content to help engage your readers.
- Showcase your images on social media. (Even though you already posted a photo a month ago, many of your viewers may have missed it. Go ahead and use it again, and pair it with new content.)
- Feature your images and gifs on your website.
- Use your images to sell your products on eCommerce sites.
- Incorporate your photos into print & digital marketing material (i.e., product labels, brochures, pamphlets, flyers, online ads, etc.).
There you have it! The inside scoop from your friendly LA product photographer. I would love to help you plan a branding session and create some stunning images that will elevate your brand. Get in touch with me here to get started.
Lindsay is a Los Angeles-based food, product, and commercial photographer. She specializes in Still Product & Food Photography, Lifestyle & Portrait Photography, Stop Motion, and Food Styling. Connect with her HERE for product marketing!