You have your product, you’ve set the brand, now you just need some beautifully branded food or product photos to draw the attention you deserve. Need a little inspiration for your brand’s shoot? Here are 7 of my top tips for picking perfect photography props. 1. Define the Overall Mood. First, you’ll need to set […]

Commercial photography involves so much more than taking a few creative photos of a product. There’s quite a bit of planning, designing, creating, and editing that goes on behind the scenes as well (check out the process here.) Before diving into a shoot, consider putting together a photography treatment for the project. I promise you’ll […]

In this digital age, marketing efforts span across various media outlets: websites, social media, advertisements, print and promotional materials, product labels, and more. As long as you have quality content and images, you’re good to go, right? Not quite (but way to go if you have those two aspects nailed down – that’s a huge […]

While I would love to have Professor X’s telepathic abilities (sans the creepy mind control), the truth is I need just a bit of guidance to nail your brand image and deliver the eye-catching photos you deserve. But don’t worry, it doesn’t require toooooo much effort on your part. All I need is a handy […]

When it comes to marketing, you want to invest in the best your budget can buy. But where’s the best place to start when selecting your team of professionals? Remote work is the new normal – you can hire people from anywhere to do almost any job! With so many talented branding gurus out there, […]

Maybe you’ve been attempting your own professional images with the latest iPhone camera and some really good lighting. So far, you’ve been able to handle product marketing yourself. But now, online presence is more important than ever with so much business going digital. To get ahead of the competition, you need more content and more […]

As a professional LA product photographer, you might expect that I have a perfectly streamlined system that never fails. Well, I’m here to tell you that even the most established system has hiccups at times. For instance, who could have anticipated a global pandemic that causes everyone to shut down or work from home? The […]

No matter if food creation is a fun hobby or a full-time career, no one wants to see their hard work go “un-clicked.” After going to all the work preparing a culinary creation, you hope to receive visits, likes, and shares from fellow foodies in search of inspiration and guidance. Food is meant to be […]

Well, here we are still stuck at home (for the most part). But staying safe at home during the pandemic doesn’t have to be all bad. Think of it as an opportunity to hone your craft or learn a new skill. Photography is more relevant than ever in today’s online world. Learning how to shoot […]

Images taken on a white backdrop look fresh and modern…if done right. A white backdrop is your best friend for selling products online. Many e-commerce stores and marketplaces (think: eBay, Amazon, Walmart Marketplace, Rakuten, Target Plus) require photographing on a white backdrop for product listings. The goal is to maintain a clean, cohesive look across […]