Today I stopped over to Plant Power Fast Food in Ocean Beach to document the way they’ve pivoted their business to stay resilient against the pandemic.
I really wanted to highlight a fast-food or food truck type of business for this project, and Plant Power was a perfect choice. Not only are they ALWAYS prepared for to-go service, but they’re so efficient with preparation. I was curious to see the changes that they’d have to make to continue to operate under the health codes in place during the pandemic.
Being that I do a lot of photography work for Plant Power, I knew what this kitchen looked like on a normal day. Today, there was only a manager, two line cooks, someone working on shakes, someone taking window orders, and one person running the food to drive-up customers. Usually the kitchen has more people cooking, doing prep & others that would be behind the counter.
As expected, all signage was on brand (seriously, that goes a long way in my eyes!). People waited in their cars & paid at drive up stations, or they respected social distancing if they ordered at the window. All dine-in areas were closed. No cash is accepted & all payments must be made electronically or by card to limit any chances of contamination/contact.
AND NOW FOR THE COOL STUFF!
Plant Power designed a t-shirt that 100% of the proceeds go to supporting their team members. This is a tough time for everyone, but Plant Power proves itself to be a great place to work since they very clearly value their team members.
And just recently, Plant Power is partnering with Support & Feed:
Support & Feed is an initiative created to help those in need during the COVID-19 crisis in two ways:
- Provide support for LA and NY plant based restaurants who are suffering as a result of the current pandemic
- Provide support for various, vetted organizations & groups who have been greatly impacted by the crisis such as first responders, hospitals, & senior centers.
I’m so honored to be able to document a business that despite their own challenges, they’re still giving back to those in need. Employees are taken care of & those that have been most impacted by the pandemic.